Brands and Characters of the Year – Pop Culture Hall of Fame

The Pop Culture Hall of Fame recognizes the iconic brands of toys and collectibles that have shaped people from their childhood and beyond. Each year, the Hall also honors the characters that have the most impact by inspiring those toys, collectibles, comics and movies. Here are the Brands of the Year since the Hall began.

Class of 2017

G.I. Joe
G.I. Joe

Class of: 2017

G.I. Joe has been a mainstay of toys and collectibles since 1964. He made toy history by introducing the term "action figure" to the world.

Nerf
Nerf

Class of: 2017

Nerf is best know for their soft foam sports toys as well as their sponge-projectile weapons.

Pixar
Pixar "Cars"

Class of: 2017

Pixar's "Cars" movies have been a juggernaut for producing countless beloved collectible toys.

Transformers
Transformers

Class of: 2017

Transformers have been an enormous success story in toys, comics, television, and movies since the 1980s and are still as strong as ever.

Wonder Woman
Wonder Woman

Class of: 2017

Wonder Woman has been an super hero favorite for 75 years, but never more popular than in 2017.

Class of 2016

Deadpool
Deadpool

Class of: 2016

Despite his raunchy, viloent R-rated antics, Deadpool has become one of the most popular, bankable super heroes in the Marvel Universe.

Funko
Funko

Class of: 2016

Funko is best known for its collectible vinyl Wobblers, plush toys, and Pop! figures.

Jakks Pacific
Jakks Pacific

Class of: 2016

Jakks Pacific designs and markets toys, electronics and consumer products representing hundreds of popular brands.

NECA
NECA

Class of: 2016

The National Entertainment Collectibles Association manufactures action figures and dolls of many recognizable characters.

Class of 2015

Barbie
Barbie

Class of: 2015

Barbie is an iconic American doll from Mattel who helped the imaginations of girls worldwide run wild.

Mattel-WWE
Mattel-WWE

Class of: 2015

Mattel continues to lead the action figure world, thanks in large part to its line of WWE figures, which annually ranks among the industry’s best sellers.

Rey from
Rey from "Star Wars"

Class of: 2015

As the anchor of the latest "Star Wars" trilogy, Rey has also been a powerhouse in toys and collectibles.

Tech Deck
Tech Deck

Class of: 2015

Tech Deck rose to prominence in the '80s as a leading manufacturer of fingerboards, mini skateboards ridden by hand.