The Pop Insider Satisfies Cravings for All Things Geek and Pop Culture


NEW YORK, May 22, 2018 — From the experts who publish The Toy Insider, one of the toy industry’s most influential media outlets and a trusted go-to resource on toys and games for parents and gift-givers, comes a brand new cross-platform media title created for adults and collectors who love to geek out – The Pop Insider (

A daily pop culture news and review site, The Pop Insider multimedia publication lets superfans fuel their fandoms 24/7–whether they’re obsessed with Harry Potter, Game of Thrones, Marvel comics or The Bachelor. The site will be supported with a weekly e-newsletter, seasonal print magazine and ezine, and real-time updates and commentary across social media channels.

“Geek is chic and pop culture fanatics are incredibly loyal,” says Marissa DiBartolo, co-editor-in-chief. “They want to be the first to know and own every single thing that’s coming out—that’s where The Pop Insider comes in!”

Adds co-editor-in-chief Ali Mierzejewski, “For the past 13 years, The Toy Insider has helped grown-ups discover the hottest toys and games to buy for their kids. We thought, ‘Wait, what about us?!’  We want to offer the same expert reviews and news scoops for adults out there hunting for hot collectibles, limited edition toys, merch and fun party games for themselves – that’s what The Pop Insider is all about.”

With editorial content developed by a squad of millennial-minded, self-proclaimed geeks who live and breathe pop culture and talk regularly with industry insiders, The Pop Insider provides readers and social media followers with fresh, edgy and engaging coverage of everything superfans crave, from retro ’90s pop to present day guilty pleasures.

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